Social media and business, 4 10
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The document discusses the use of social media in business. It provides tips on creating social media profiles for a business on platforms like Facebook, Twitter, LinkedIn and YouTube. It also discusses how to develop a social media strategy, measure results, and address challenges like monitoring employees' social media use and dealing with sensitive legal issues.
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Social media and business, 4 10
- 1. Social Media & Business Presented by Jackie Reau & Cynthia Gibson
- 3. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8
- 4. What is social media…today? http://www.youtube.com/watch?v=sIFYPQjYhv8 Presented by Jackie Reau, Game Day Communications
- 10. Cincinnati Playhouse in the Park Social Media Audit 4/13/10 Y Y, 2,292 followers Y, 36 videos with 39,501 total views 1,518 Y Cincinnati Opera N N Y, 9 videos with 311 total views 667 Y Taft Museum Y Y, 2,357 followers Y, 38 videos with 33,905 total views 2,747 Y CAC Y Y, 6,487 followers Y, 4 videos are posted with 15,128 total views 4,611 Y Cincinnati Art Museum Y Y, 912 followers Y, 23 videos posted with 14,484 total views 1,992 Y Cincinnati Ballet Y Y, 381 followers Y, 55 videos are posted with 41,231 total views 1,456 Y Cincinnati Symphony Orchestra N N Y, one video posted with 908 total views 579 Y Ensemble Theatre N Y, 512 followers Y, one video posted with 644 total views 921 Y Cincinnati Shakespeare Y Y, 1,442 followers Y, four videos posted with 352 total views 1,840 Y Playhouse in the Park Linkedin Profile Twitter (Y/N) Youtube channel (Y/N) # of fans Facebook Fan Page Name of Organization
Editor's Notes
- CareerBuilder.com Survey: 53% of Employers use Social Networking Sites to screen candidates 29% Facebook 26% LinkedIn 21% MySpace Reasons to reject someone: Provocative or revealing photographs or information (53%) Posted content about drinking or using drugs (44%) Bad-mouthing a previous employer, co-worker or client (35%) Candidate showed poor communication skills (29%) Candidate made discriminatory comments (26%) Candidate lied about their background (24%) Candidate revealed confidential information from previous employer (20%) Candidate sent a message using an emoticon such as a smiley face (14%) Candidate used text language in an email or job application (gr8!) (16%) CareerBuilder.com Survey What kind of postings HELPED candidates get the job? Profile provided good information as to candidate’s personality and fit (50%) Profile supported the candidate’s professional qualifications (39%) The profile showed that the candidate was creative (38%) The candidate showed good communications skills (35%) The profile showed that the candidate was well-rounded (33%) Other people posted good references about the candidate (19%) The profile showed that the candidate has won awards and accolades (15%)